Guest lecture with David Sauer on "Fundamentals of marketing and key steps to starting a successful business"

On November 5, 2020, an open guest lecture with Mr. David Sauer, business trainer from Germany, was held on "Fundamentals of marketing and key steps to starting a successful business".

Currently, Mr. David Sauer is scientist at the Career Service of the University of Applied Sciences Zittau/Görlitz (Germany), a business coach and expert for competence diagnostics and development. David gives lectures on marketing communications at the Kazakh-German University (DKU). In addition, he is a part‐time and freelance management consultant and trainer.

The lecture was held within the framework of the program of the International Green Business School Eco-Talk 2020 at the Kazakh-German University with the support of Dr. Aliya Baiakhmetova, Professor at DKU.

The 2nd and 3rd year students of the Faculty of Economics and Entrepreneurship of the Kazakh- German University (DKU), as well as students of the International Green Business School Eco-Talk 2020 took active part in the lecture.

The recording of the guest lecture is available below:

Center for Natural Resources and Sustainability

Kazakh-German University

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Guest lecture with David Sauer on "Fundamentals of marketing and key steps to starting a successful business"